Our Journey

We are two friends, bound by an endless passion for makeup and a shared dream: making beauty simpler, more accessible, and above all, more authentic.
For years, we tried it all — huge palettes, eyeliners that smudged halfway through the day, eyeshadows that took forever to blend.
And every time we told each other the same thing: "There has to be a better way."

The Idea That Changed Everything

One evening, over coffee and a bag full of half-used products, the spark was born:
a unique, 2-in-1 product that solved a problem so many women face — lack of time, without giving up a bold, defined look.

That’s how our Shadow Liner 2-in-1 came to life: an eyeliner and eyeshadow in one, practical, vegan, cruelty-free, and tested to be gentle even on the most sensitive eyes.
A small stick that carries our big vision: to simplify beauty routines without compromising on quality or ethics.

Our Philosophy

We don’t believe in “perfection” — perfection doesn’t exist.
What we want to celebrate is authenticity: eyes that laugh, that shine, that tell stories.
That’s why we choose natural ingredients, lightweight formulas, and colors designed to suit every kind of woman — from the minimalist to the most creative.

From Friends… to a Community

What started as a dream between two girls has now become a community of real women, sharing experiences, tips, and little daily moments of beauty.
Because makeup isn’t just about appearance: it’s a form of self-care, a gesture of confidence.

And every time you open one of our products, we want you to feel exactly this:
✨ the support of a friend who understands you and stands by your side every day.